Judging Criteria
  • Excellent business practices
    • Evidence of company growth of effective business strategies
    • Ability to create a good workplace emphasizing staff development
    • Demonstrated leadership in bringing management culture, setting developmental policies, and making correct business decisions
  • Successful digital presence
    • Ability to create successful digital marketing strategies
    • Ability to expand brand’s online presence with social media campaigns, online advertising, etc.
  • Positive public image
    • Positive representation in media
    • Favourable comments from brand customers and the general public
  • Verified recognitions
    • Possession of recognized certifications from respective industry
    • Possession of awards and merits from such recognized bodies as chambers, investigations, and medias
  • Customer reputation
    • Positive user reviews of products
    • Proven record of satisfactory customer services
  • Recognized peer reviews
    • Recognition from practitioners within the industry
    • Possession of professional certifications
  • Remarkable brand milestones in brand history and development
    • Presence of important moments in brand history, for example definitive commercial decisions